Some days it would be more accurate to say that I am a detective, counselor, spiritual guide, actor, friend or laborer than a salesman. I share joys and defeats with people, the good, the bad and the ugly. At times it takes being a detective to even find where a person lives. Other times I serve as counselor, listening to a person talk about a loss, maybe the death of a spouse Iāve met before. In this case Iām just plain making friends with two beautiful sisters. You see, I'm in the business of making money by building relationships. Thatās my work.
Oroville, California. Itās early fall and things are dying off, although Iām not sure things only die off here in the fall. It seems to be the norm year round. Itās still very warm. I'm driving to my next sales call, āHarriet and Margaret,ā two sisters aged 79 and 81years old. Itās my first time meeting them. (Future meetings will prove to be as interesting.) The skies are blue and the streets dirty, a contrast thatās common in this area: beauty and ugliness all wrapped up into one. I round the corner looking for the addressāletās seeā¦even on the right, odd on the left. Iām looking for odd. Shoot, I must have passed it. A quick U-turn and I'm back on track. There it is. Looks like a duplexāgreat! I love these modest homes. Friendly, welcoming people often live in them.
Knock-knock-knock!! A woman answers. āHello Harriett?ā āNo, Iām Margaret. Do you need Harriett?ā āWell, no. Iām actually here to see you both. I received this card in the mail and wanted to stop by and explain it to you, and also see if you qualify.ā I can tell by the big smile and the look on her face that she recalls the card and is eager to hear what I have to say. āCome on in,ā she says. I ask if thereās a table we can sit at, then follow Margaret to the kitchen table. I introduce myself to her and her sister, Harriett. Looking around I see a picture of āThe Last Supper,ā a velvet picture of Elvis, a display of mini-spoons on the wall and a fridge covered in magnets. The place is untidy, dark and very dusty with cobwebs. Stale cigarette smoke lingers in the air, so much that the smell has permanently soaked into the walls and drapes. These are all positives because, in my business, I cater to people that have simple tastes, modest lives and limited means. Theyāre my people, working people for whom things donāt come easy to. I love these people--itās where Iām from. I understand them and they understand me.
āWould you like something to drink?ā one of them asks. āSureā¦do you have some water?ā I dread their asking if I want anything else. I have no idea how long a pot of coffee has been left sitting, or how long itās been since the pot, or cups, have been washed. Water is usually the safest bet. Harriet has her face no more than an inch or two from mine and looks into my eyes, with a BIG smile. āHowa ābout a cookie?ā she pipes in. āYes, please. That would be wonderful,ā I say, remembering one of the cardinal rules in sales: DONāT EVER TURN DOWN ANYTHING OFFERED BY A POTENTIAL CUSTOMER. This can be one of the easiest rules to break, even accidentally. However, I try not to because I donāt want it to seam like a personal thing. If I turn down what people offer me, I'm somehow saying that I donāt like them, and I donāt want to give that message. So I happily eat the hard, tasteless cookie, drink some of Orovilleās finest drinking water and continue my pitch. Harriett hangs onto every syllable, looking at her sister occasionally to make comments. āHe sure has a nice face.ā I look at them and drop one of my favorite lines, āYou know, if I was just 20 years older and you were just 20 years younger, wellā¦ā and flash a big grin. She blushes and I know Iāve made a new friend and, quite possibly, a new customer. I finish the sales presentation and intuitively know Iāve made the sale. The sisters are completely enamored with me. I could be selling a bottle of dirt and theyād be buying itāthat, Iām sure of!
As I finish the paperwork, I ask about the velvet artwork on the wall, as an Elvis fan and all. They chat about the display of tiny spoons hanging on the wall, all from different places theyāve visited over their lives. Each one is decorated with the logo of a town or city theyāve been. I see these a lot with people of that era. Each spoon comes with its own story. (I get a new one every time I visit these ladies). I donāt look forward to the day I bring one of the sisters a check of the otherās benefits for the plan theyāve just purchased.
I get up to leave and wait for one of them to show me out. Harriett, looking at her sister, gestures for me to lead the way, āYou go right ahead.ā With the two sisters in tow, I overhear Harriet say to Margaret, āLook at that butt. Isnāt it nice?ā Just about that time, I feel one of them grab a handful. I whip my head around just in time to see Harriett flash the biggest grin Iāve seen thus far. I wonder how it would be if the roles were reversed--two older men grabbing the behind of a young sales woman? I somehow donāt think it would be okay, but it doesnāt bother me a bit. As I leave, they plant themselves just outside the front door, still following my every move with their eyes, and grins. They continue as I climb into my car and as I drive away, I can see them through my rear view mirror standing on the porch watching me as I round the corner out of sight. Iām glad we all got something out of that visit. Theyāre happy and so am I!
This normally would be the end of the story, however, Iāve been back to see these wonderful ladiesānow 84 and 86 years old--on a yearly basis. It is now part of our tradition that I lead them to the door. Itās fun that they seem to get so much joy out of this little ritual, butā¦I have yet to reciprocate.